Is It Ever Acceptable To Autoplay A Video On A Web Page?



Autoplay is bad for all users

Mar 19, 2019 The latest version of Firefox lets you block videos that autoplay with sound around the web. The setting can be turned on in Firefox 66 across every website, but you can also set exceptions for. How to block web pop-ups, alerts, and autoplaying video. Restore the peace and quiet in any web browser.

Autoplay is a bad idea not just for accessibility but for usability and general sanity while browsing. This article will explain what the problems are, where to find backup for arguments and what you can do if autoplay is a must have.

Autoplay of embedded audio and video clips is often requested from clients for a number of reasons, one is to increase view/listen stats when an advert is preceding it and fewer views can mean less revenue.

Video max frames 30fps. Autoplay Video Within Canvas Ad (Mobile) After users are immersed into the Canvas ad, there’s a point where an autoplay video will start once the user reaches it. As users scroll through the content, a specific in-ad video will autoplay that has nearly identical specs. Here are the specs for that video ad type.

Then, you copy the URL to the video and paste it into a post or page on your own WordPress site. The video will appear on your site, wherever you pasted the URL. But the video itself is actually being streamed from the video host’s servers, instead of the web server where your WordPress site is hosted. On the right, you can see the description of the video imported from the YouTube database. Both the video description and the references (not visible in the picture but generated automatically when importing videos with Edit: Web import: YouTube (Shift+Ctrl+Y) are propagated from the original video element to all video extracts.

Interruption to browsing

When arguing a case to prevent autoplay from being used it is probably easiest to start with the following; the sound from the clip will override or conflict with other sounds that any user is listening to at that time.

At best, this is intrusive for someone who is listening to music or in a quiet area while browsing.

At worst, the site becomes unusable for people who have to listen to their screen-reader software and can not continue browsing the page until the clip has finished (if it ever does – think of a looping background sound on a page).

Video

To understand the frustration that screen-reader users face, think of the interruption caused by advertising overlays that obstruct what you are trying to read where you can only continue once you’ve found and clicked on the close button. Except that the overlay is covering the entire page, has a transparent background so words are overlapping each other, and the close button only appears once you’ve read the overlay’s text!

Is It Ever Acceptable To Autoplay A Video On A Web Page?

W3C says autoplay is bad

The more referential, perhaps more respected, examples come from the W3C’s specification for accessibility (WCAG 2.0).

Automatically

There is a small note in one of the audio criterion, that really should be applied to all multimedia:

Web

Note: Playing audio automatically when landing on a page may affect a screen reader user’s ability to find the mechanism to stop it because they navigate by listening and automatically started sounds might interfere with that navigation. Therefore, we discourage the practice of automatically starting sounds (especially if they last more than 3 seconds), and encourage that the sound be started by an action initiated by the user after they reach the page, rather than requiring that the sound be stopped by an action of the user after they land on the page.

Another piece of information can be found in the ‘Pause, Stop, Hide’ criterion, which says:

Moving content can also be a severe distraction for some people. Certain groups, particularly those with attention deficit disorders, find blinking content distracting, making it difficult for them to concentrate on other parts of the Web page. Five seconds1 was chosen because it is long enough to get a user’s attention, but not so long that a user cannot wait out the distraction if necessary to use the page.

Autoplay advice

If the business case for autoplay is too strong to counter there are ways you can mitigate it’s use.

  1. Only autoplay if the clip lasts for five seconds or less
  2. If the clip lasts over five seconds, you must provide the user with the option to stop or pause it
  3. Autoplay is generally acceptable if the user was aware, when they clicked the link, that the proceeding page was going to play a clip

Footnote

1. ‘Five seconds’ relates to the timing mentioned in the success criterion for ‘Moving, blinking, scrolling’

Update

I have recently added an update to this article at Autoplay is still bad for all users.

Is It Ever Acceptable To Autoplay A Video On A Web Page Chrome

Posted by Emma Sax